The Selling Skills Assessment Tool (SSAT)

is a 25-item instrument designed to assess sales professionals’ consultative and customer-focused selling skills. The SSAT primarily serves as a diagnostic, benchmarking and tracking tool which facilitates targeted training and coaching in five sales skills areas:

Open: This area explores the degree to which the salesperson effectively builds trust and navigates the initial sales conversation.
Investigate: This area explores the degree to which the salesperson accurately assesses the sales situation and uncovers client needs.
Present: This area explores the degree to which the salesperson effectively ties his or her capabilities to the client situation.
Confirm: This area explores the degree to which the salesperson effectively gains agreement and wins the business.
Position: This area explores the degree to which the salesperson positions himself or herself to build long-term customers.

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